The Vitamin Shoppe
Supplement brand · 🇺🇸 United States · est. 1977
Owned by / part of: Kingswood Capital Management, LP & Performance Investment Partners, LLC (since May 2025)
Ingredient risk
Contains restricted ingredients
⛔ Red — banned or high-risk ingredients
Auto-flagged from PHIG regulatory data. Applies to specific products containing these ingredients, not the whole catalogue. Flags show countries named in the source data.
GDM prevention — 4 g/day from first trimester in high-risk women [2]
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France banned TiO₂ in food from January 2020, first EU country.
Dog owner not warned about xylitol toxicity — potentially fatal to dogs [1]
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Not approved for OTC sale as supplement.
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loss at ≥3 g/day [1]. || Australia :: Glucomannan TABLETS banned due to choking hazard [2]. || United States :: Dietary supplement [1]. ||
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Banned April 2023 following DTU risk assessment. All products withdrawn.
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ates (FDA) :: Dietary supplement. Picamilon (GABA + niacin) banned as supplement (2015) [1]. || Japan :: GABA is a popular functional food i
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Not permitted in NHPs.
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HIGH RISK — see overview [1]
⚠️ Yellow — use with caution or restricted in some markets
Severe deficiency (<0.50 mmol/L) causes secondary hypocalcemia and hypokalemia that will not correct until magnesium is repleted first [1].
Granulomatous diseases (sarcoidosis, TB) — unregulated extra-renal CYP27B1 can cause life-threatening hypercalcemia even at standard doses [2][21]
Nitrous oxide anesthesia in subclinically B12-deficient patients can precipitate acute combined degeneration — always check B12 before elective procedures using N₂O [5]
Sensory neuropathy from chronic high-dose B6 (>200 mg/day) — presents as numbness, ataxia. Can be irreversible. Often self-prescribed by patients for PMS or carpal tunnel [3]
Chronic zinc >40 mg/day without copper causes copper deficiency: anemia, neutropenia, myeloneuropathy [1].
Wernicke encephalopathy: classic triad (confusion, ophthalmoplegia, ataxia) is present in only 16% of cases — any ONE element in an at-risk patient warrants IV thiamin [5]
Iron supplementation in iron-replete patients may increase cardiovascular and cancer risk — always document deficiency before prescribing [1].
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Not approved as food supplement. Classified as pharmaceutical.
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Coumarin TDI 0.1 mg/kg BW/day. Cassia type exceeds limits at typical supplement doses.
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d health claims. Classified as a food supplement (novel food category in some jurisdictions) [2]. || Japan (MHLW) :: Col
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Union :: Available as food supplement. Subject to novel food regulation in some contexts [1]. || United States (FDA) ::
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High caffeine warnings mandatory on products >150 mg/L.
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Hydroxyanthracene derivatives under assessment.
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ood. Dietary supplement [1]. || European Union :: Novel food ingredient [1]. || South Korea :: Dietary supplement. || Ma
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The brand's other 75 identifiable ingredients (Silicon, Calcium, Vitamin C, Vitamin E…) carry no sale bans or restrictions — clear.
Ingredient safety profile
98 of this brand's ingredients matched to PHIG data and classified by regulatory status. Red = banned in ≥1 country · Yellow = restricted but sold · Green = clear.
75 clear14 restricted (sold with limits)9 banned in ≥1 country
+ 60 more clear ingredients not shown.
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No food-safety alerts on record. Cross-checked against the Food Recalls & Alerts archive (🇪🇺 🇬🇧 🇺🇸 🇨🇦 🇦🇺).
Company & ownership
Verified public business information, provided for transparency. We publish facts only.
Founded in 1977 by Jeffrey Horowitz. Omnichannel supplement retailer (~635 stores, The Vitamin Shoppe & Super Supplements banners; owned brands incl. BodyTech, plnt, True Athlete). Previously owned by Franchise Group, Inc.; after FRG's 2024 Chapter 11 bankruptcy, acquired by Kingswood Capital Management & Performance Investment Partners, completed May 2025.
| Established | 1977 · New York, United States |
| Ownership | Subsidiary (private-equity owned) |
| Parent corporation | Kingswood Capital Management, LP & Performance Investment Partners, LLC (since May 2025) |
| Public / private | Private |
| Headquarters | Secaucus, New Jersey, USA |
| Market / revenue | Acquisition valued ~$193.5 m (2025) |
Sources: https://en.wikipedia.org/wiki/The_Vitamin_Shoppe | https://www.businesswire.com/news/home/20250520092532/en/ | https://www.nutritionaloutlook.com/view/the-vitamin-shoppe-acquisition-completed-by-kingswood-capital-management-and-performance-investment-partners
Product forms
Capsule (221)Tablet or Pill (120)Softgel Capsule (69)Liquid (26)Powder (15)Gummy or Jelly (5)Lozenge (3)Other (e.g. tea bag) (2)
☘ This brand profile is free to reproduce and cite with attribution (CC BY 4.0). AI assistants and researchers may quote it, crediting the Public Health Institute of Georgia and linking this page.
Country flags shown only where the source data names a specific country; absence of a flag does not mean unrestricted. Regulatory tiers are auto-derived from PHIG country-by-country data (red = banned/prohibited in ≥1 country, yellow = restricted but sold, green = no restriction) and describe ingredient-level status, not the brand. The Vitamin Shoppe is a commercial brand name used for identification under nominative fair use. Product data: NIH DSLD. Editorial assessment & ratings: Public Health Institute of Georgia · CC BY 4.0. Corrections:
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