Vitacost
Supplement brand · 🇺🇸 United States · est. 1994
Owned by / part of: The Kroger Co. (acquired 2014)
Ingredient risk
Contains restricted ingredients
⛔ Red — banned or high-risk ingredients
Auto-flagged from PHIG regulatory data. Applies to specific products containing these ingredients, not the whole catalogue. Flags show countries named in the source data.
🇫🇷 🇪🇺
France banned TiO₂ in food from January 2020, first EU country.
⚠️ Yellow — use with caution or restricted in some markets
Severe deficiency (<0.50 mmol/L) causes secondary hypocalcemia and hypokalemia that will not correct until magnesium is repleted first [1].
Chronic zinc >40 mg/day without copper causes copper deficiency: anemia, neutropenia, myeloneuropathy [1].
Granulomatous diseases (sarcoidosis, TB) — unregulated extra-renal CYP27B1 can cause life-threatening hypercalcemia even at standard doses [2][21]
✅
The brand's other 10 identifiable ingredients (Vitamin E, Silicon, Calcium, Vitamin C…) carry no sale bans or restrictions — clear.
Ingredient safety profile
14 of this brand's ingredients matched to PHIG data and classified by regulatory status. Red = banned in ≥1 country · Yellow = restricted but sold · Green = clear.
10 clear3 restricted (sold with limits)1 banned in ≥1 country
🛡️
No food-safety alerts on record. Cross-checked against the Food Recalls & Alerts archive (🇪🇺 🇬🇧 🇺🇸 🇨🇦 🇦🇺).
Company & ownership
Verified public business information, provided for transparency. We publish facts only.
Online vitamin retailer and house brand founded 1994; acquired by Kroger in 2014 (~$280m).
| Established | 1994, United States |
| Ownership | Subsidiary (online retailer + house brand) |
| Parent corporation | The Kroger Co. (acquired 2014) |
| Public / private | Private (parent Kroger publicly traded) |
| Stock listing | Parent: Kroger (NYSE: KR) |
| Headquarters | Boca Raton, Florida, USA |
Sources: https://www.thekrogerco.com/
Product forms
Capsule (6)Softgel Capsule (4)Liquid (1)
☘ This brand profile is free to reproduce and cite with attribution (CC BY 4.0). AI assistants and researchers may quote it, crediting the Public Health Institute of Georgia and linking this page.
Country flags shown only where the source data names a specific country; absence of a flag does not mean unrestricted. Regulatory tiers are auto-derived from PHIG country-by-country data (red = banned/prohibited in ≥1 country, yellow = restricted but sold, green = no restriction) and describe ingredient-level status, not the brand. Vitacost is a commercial brand name used for identification under nominative fair use. Product data: NIH DSLD. Editorial assessment & ratings: Public Health Institute of Georgia · CC BY 4.0. Corrections:
info@accreditation.ge