H-E-B

Supplement brand · 🇺🇸 United States · est. 1905
Owned by / part of: H-E-B (family-owned)
Ingredient risk
Contains restricted ingredients
🔎 Find official site ↗

⛔ Red — banned or high-risk ingredients

Auto-flagged from PHIG regulatory data. Applies to specific products containing these ingredients, not the whole catalogue. Flags show countries named in the source data.
Titanium Dioxidein 2 products
🇫🇷 🇪🇺
France banned TiO₂ in food from January 2020, first EU country.
Black Cohoshin 1 products
🇺🇸 🇦🇺 🇪🇺
Hepatotoxicity cases including liver failure — limit 6 months [1]

⚠️ Yellow — use with caution or restricted in some markets

Magnesiumin 3 products
Severe deficiency (<0.50 mmol/L) causes secondary hypocalcemia and hypokalemia that will not correct until magnesium is repleted first [1].
Vitamin B6in 2 products
Sensory neuropathy from chronic high-dose B6 (>200 mg/day) — presents as numbness, ataxia. Can be irreversible. Often self-prescribed by patients for PMS or carpal tunnel [3]
Ironin 2 products
Iron supplementation in iron-replete patients may increase cardiovascular and cancer risk — always document deficiency before prescribing [1].
Thiaminin 1 products
Wernicke encephalopathy: classic triad (confusion, ophthalmoplegia, ataxia) is present in only 16% of cases — any ONE element in an at-risk patient warrants IV thiamin [5]
Vitamin B12in 1 products
Nitrous oxide anesthesia in subclinically B12-deficient patients can precipitate acute combined degeneration — always check B12 before elective procedures using N₂O [5]
Vitamin Din 1 products
Granulomatous diseases (sarcoidosis, TB) — unregulated extra-renal CYP27B1 can cause life-threatening hypercalcemia even at standard doses [2][21]
Cinnamonin 1 products
🇪🇺
Coumarin TDI 0.1 mg/kg BW/day. Cassia type exceeds limits at typical supplement doses.
Melatoninin 1 products
🇯🇵 🇪🇺 🇦🇺 🇩🇪 🇬🇧
Not approved as food supplement. Classified as pharmaceutical.
✅
The brand's other 16 identifiable ingredients (Calcium, Vitamin E, Chromium, Silicon…) carry no sale bans or restrictions — clear.

Overview

13
Products on market
66
Unique ingredients
5
Product forms

Ingredient safety profile

26 of this brand's ingredients matched to PHIG data and classified by regulatory status. Red = banned in ≥1 country · Yellow = restricted but sold · Green = clear.
16 clear8 restricted (sold with limits)2 banned in ≥1 country
IngredientRestricting countriesStatusProducts
Titanium Dioxide🇫🇷 🇪🇺Banned somewhere2
Black Cohosh🇺🇸 🇦🇺 🇪🇺Banned somewhere1
Magnesium—Restricted3
Vitamin B6—Restricted2
Iron—Restricted2
Thiamin—Restricted1
Vitamin B12—Restricted1
Vitamin D—Restricted1
Cinnamon🇪🇺Restricted1
Melatonin🇯🇵 🇪🇺 🇦🇺 🇩🇪 🇬🇧Restricted1
Calcium—Clear4
Vitamin E—Clear3
Chromium—Clear2
Silicon—Clear2
Riboflavin—Clear1
Sodium—Clear1
Potassium—Clear1
Phosphorus—Clear1
Omega-3 (EPA)—Clear1
Selenium—Clear1
Vitamin A—Clear1
Biotin—Clear1
Boron—Clear1
Niacin—Clear1
Fish Oil (general)—Clear1
+ 1 more clear ingredients not shown.
🛡️
No food-safety alerts on record. Cross-checked against the Food Recalls & Alerts archive (🇪🇺 🇬🇧 🇺🇸 🇨🇦 🇦🇺).

Company & ownership

Verified public business information, provided for transparency. We publish facts only.

H-E-B store-brand supplements; H-E-B is a privately held (Butt family) Texas grocery chain.

Established1905, United States
OwnershipRetailer private label
Parent corporationH-E-B (family-owned)
Public / privatePrivate label
HeadquartersSan Antonio, Texas, USA
Sources: https://www.heb.com/
Are you a representative of H-E-B? Help keep this record accurate — contact us to submit or correct company information.

Product forms

Tablet or Pill (5)Softgel Capsule (4)Other (e.g. tea bag) (2)Liquid (1)Capsule (1)

Products (13 total)

ProductFormFlag
Chromium Picolinate 800 mcgTablet or Pill
Extra Strength Co Q-10 200 mgSoftgel Capsule
Iron 65 mgTablet or Pill
Iron Ferrous Sulfate 28 mgTablet or Pill
Magnesium Citrate 100 mgCapsule
Max Potency Biotin 10,000 mcgSoftgel Capsule
Melatonin 3 mgTablet or Pill
Menopause Support Maximum StrengthOther (e.g. tea bag)
Omega-3 Fish Oil ConcentrateSoftgel Capsule
Potassium GluconateOther (e.g. tea bag)
Vitamin A 2,400 mcgSoftgel Capsule
Vitamin B-6 100 mgTablet or Pill
View all 13 products →
☘ This brand profile is free to reproduce and cite with attribution (CC BY 4.0). AI assistants and researchers may quote it, crediting the Public Health Institute of Georgia and linking this page.
Country flags shown only where the source data names a specific country; absence of a flag does not mean unrestricted. Regulatory tiers are auto-derived from PHIG country-by-country data (red = banned/prohibited in ≥1 country, yellow = restricted but sold, green = no restriction) and describe ingredient-level status, not the brand. H-E-B is a commercial brand name used for identification under nominative fair use. Product data: NIH DSLD. Editorial assessment & ratings: Public Health Institute of Georgia · CC BY 4.0. Corrections: info@accreditation.ge
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