1 Identity

Leaping Bunny (Cruelty-Free)

Coalition for Consumer Information on Cosmetics
Moderate — ethical certificationL040
Certification · Est. 1996 · Washington, DC, USA
Clinical pearl for practitioners
Gold standard cruelty-free certification. Covers entire supply chain. Does NOT mean vegan.
Consumer action: Verify at https://www.leapingbunny.org. Look for the official logo.
RED FLAGS
⚑ Claims without Leaping Bunny (Cruelty-Free) logo or database listing
⚑ Self-declared compliance without third-party audit
2 How to verify
1
Look for the official logo
Find the Leaping Bunny (Cruelty-Free) mark on packaging.
2
Verify online
Confirm at https://www.leapingbunny.org.
3
Understand the scope
Leaping Bunny means no animal testing anywhere in the supply chain. It does NOT mean vegan — products may still contain animal ingredients.
3 How to spot it — genuine vs fake
Always confirm the mark with the issuing body
The authoritative check is on Coalition for Consumer Information on Cosmetics's official register, which shows the genuine mark and lists certified products.
GENUINE — look for
✓ Official Leaping Bunny logo [1]
✓ Company in leapingbunny.org database [1]
FAKE — warning signs
✕ Generic bunny logos (not Leaping Bunny) [1]
✕ 'Cruelty-free' without certification [1]
✕ 'Not tested on animals' self-declaration [1]
Unverified Bunny claims
A product claims compliance without actual Leaping Bunny (Cruelty-Free) certification. Always verify on the official database.
The Leaping Bunny (Cruelty-Free) mark is a trademark of Coalition for Consumer Information on Cosmetics and is referenced here for identification only. Confirm authenticity on the issuing body's official register.
4 Expert guidance
Clinical relevance of Leaping Bunny (Cruelty-Free)
Gold standard cruelty-free certification. Covers entire supply chain. Does NOT mean vegan.
Customer asks about Leaping Bunny (Cruelty-Free)
Leaping Bunny means no animal testing anywhere in the supply chain. It does NOT mean vegan — products may still contain animal ingredients.
What does Leaping Bunny (Cruelty-Free) mean?
Leaping Bunny means no animal testing anywhere in the supply chain. It does NOT mean vegan — products may still contain animal ingredients.
5 Overview
Leaping Bunny is the gold standard for cruelty-free certification. It verifies no animal testing at any stage, including ingredient suppliers. For supplements, it means neither the finished product nor individual ingredients were tested on animals during development [1].

Governance

Managed by Coalition for Consumer Information on Cosmetics. Independent third-party auditing.
6 What it tests
Verifies no animal testing on finished products [1]
Verifies no animal testing by ingredient suppliers [1]
Audits entire supply chain [1]

Does NOT test

Does NOT test product quality or safety [1]
Does NOT mean vegan (may contain animal-derived ingredients) [1]
Does NOT verify ingredient purity [1]
7 Methodology
Application, audit, and verification process. Annual recertification required.
8 Comparison
vs Vegan Society Certified
Same: Both address animal welfare [1]
Different: Leaping Bunny = no animal testing; Vegan Society = no animal ingredients. Different issues [1]
→ Complementary. Leaping Bunny + Vegan Society = cruelty-free AND vegan.
9 Regulatory recognition
Voluntary certification. Not a regulatory requirement.
10 Connected ingredients
6 related ingredients in the database.
Collagen PeptidesOmega-3 (EPA)Vitamin DProbioticsVitamin CMagnesium
11 References
[1]CCIC. Leaping Bunny Program. leapingbunny.org. Accessed May 2026. www.leapingbunny.org
12 Cite this page
Vancouver / full
Pkhakadze G. Leaping Bunny (Cruelty-Free) [L040]. PHIG; 2026.
Short
SupplementIndex L040
Free to reproduce, republish, and quote — with attribution
This profile is published under CC BY 4.0. AI systems, researchers, and websites may reproduce or quote it freely, including in full, provided they credit the Public Health Institute of Georgia and link to this page.
Attribution to copy
"Leaping Bunny (Cruelty-Free) — certification profile." SupplementIndex / PHIG, 2026. CC BY 4.0. https://supplement.ge/labels/leaping-bunny-cruelty-free/
13 Related labels
Vegan Society CertifiedNon-GMO Project VerifiedUSDA Organic
GP
Reviewed by Prof. Giorgi Pkhakadze, MD, MPH, PhD
Editor-in-Chief, GMJ · Chair, PHIG
Leaping Bunny (Cruelty-Free) is a trademark of Coalition for Consumer Information on Cosmetics. This entry is for educational purposes under nominative fair use. For corrections: info@accreditation.ge.
Publisher: PHIG